Unicorn, a popular expression in the field of venture capital, is a title that startups want to win. Here's what you need to do and details about the topic;


The expression unicorn, known as the legendary unicorn, is among those we often encounter in the entrepreneurial world. The person who gave birth to this Silicon Valley idiom is Aileen Lee, a US venture capital investor and founder of Cowboy Ventures.

Lee first used the term in his 2013 article “Welcome to the Unicorn Club: Learning from Billion-Dollar Startups.” The term, which refers to initiatives worth over $ 1 billion, was quickly adopted by the system. It is already known that there are hundreds of unicorn Ventures currently on the market.

Notable Features Of Unicorn Initiatives

Technology and the Unicorn concept: there are hundreds of unicorns in a range of different sectors, including On-Demand, sharing, e-commerce and retail. The term is not limited to just technology, although many are technology initiatives.

Disruptive innovation: nearly all of these initiatives have disrupted the industry to which they belong. An example could be Uber changing the way it calls a taxi, Airbnb benefiting from the sharing economy, Snapchat disrupting the social networking space.

First move advantage: disruptive innovation and first move advantage advance together. Unicorns not only take advantage of the first move, but maintain their position by constantly innovating and evolving.

The technology paradigm is changing capitalization: more than 80 percent of Unicorn initiatives are software, while a small portion are hardware and the rest are products and services. So almost all of the unicorns that have come out so far have benefited from the market undergoing a technology paradigm shift.

Consumer-oriented: most unicorns are in the BC2 (business-to-consumer) model and are focused on making things easier and affordable for consumers. Spotify, for example, makes it easier to listen to world music, while Instacart lets you order food with an app touch.

Private companies: most are private companies that receive their valuation when a larger company buys or invests.